MC2 Saint Barth
Leading Italian holidaywear brand
MC2 Saint Barth is a recognized Italian brand in the lifestyle segment, with a consolidated focus on the beachwear and accessories space, and an expanding product portfolio including successful and growing winter collection.
Strong iconic identity, built on the unique concept of “holiday wear”, with the mission of following the customer in his leisure experiences, from the sea to the mountains, from summer to winter, with a stylish and recognizable design.
MC2 Saint Barth shows a compelling omni-channel approach through a solid wholesale network of top international multi-brand stores, a retail footprint of 65+ stores in prime locations across the most iconic summer and winter destinations in Italy, internationally and main global cities, and a proprietary e-commerce platform.
Peninsula acquired a significant minority stake, partnering with the founders Massimiliano Ferrari and Raffaele Noris in order to support the international expansion of the company.